These are common sightings. They are a group of weekend warriors wearing brightly colored (often stretched out) Lycra and sipping lattes at a café crammed with what appears to be a bit overweight pro-cyclist Peloton. You know the routine. “click-clack”In most inner-city cafes, you’ll find cleats set on concrete. In addition to the normal brunch conversation, there will be serious debates about topics such as average watts and aerodynamic benefits from shoe covers.
While MAMILs, or Middle Age Men in Lycra, have been mocked for years and dismissed as trying-hards with some kind of identity crisis, many people are beginning to see the real benefits of the weekend ride.
Golf has been the most popular activity to network with executives over the past three decades. A number of high-profile corporate deals were sealed at the greens of world’s top golf courses or after a game in the country club. The preferred form of networking for modern business people is cycling.
There are many similarities between golf and cycling, which is why more corporate cyclists take to the road every weekend. It’s not uncommon to see plaid pants and tight pink Lycra. Both sports are characterized by an obsession with the most luxurious gear and a desire to show off it. A $20,000 bike can be seen on a group ride in suburban Melbourne. There are many carbon wheels. Power meters, carbon shafted clubs. You can do it all.
Our business leaders love cycling because of its social elements. Cycling offers an alternative to the rigid, structured and formal interactions found in boardrooms. It is a more relaxed and fluid way of sharing achievement and camaraderie. Participants can also assess each other at a primal, raw level through the group ride without having to put on business personas. You can’t fake fitness when riding in a headwind and with only 40kms to go. Participants can be bonded by the shared suffering and triumph of tough rides. A warm pouch, the shared water bottle and the warm bag of “fruit”Flavored energy gel given to flagging companion.
Post-ride, you will find the real magic. The best part about riding is sharing stories, including those of exaggerated ride highlights, average speeds, and power outputs. A group ride creates a bond which is ideal for making business deals. It is a place where information can be shared and opinions exchanged. Contacts are also made. This makes perfect sense. It makes sense.
Being a salesperson, cycling has been a great way to build and maintain real friendships as well as mutually beneficial work relationships. My cycling experience is not just enjoyable for the social and fitness aspects, but also because of the opportunities to network with other cyclists.
Cycling is a great alternative to golf. It takes very little time to reach a competency level that allows you to play. To not be embarrassed, you don’t need to practice for hours on end. All that is required to start cycling over golf is a Lycra, a bike and some level of fitness.
Cycling is an excellent way to get to know people, whether you are starting a company, expanding your network or simply looking for new friendships. You’ll see me on the road. You can bring your business cards.