Logo design and branding are two of the most crucial pillars in today’s advertising industry for creating a company’s brand identity. Advertising is all about the effort and time that goes into designing a logo. We will be listing ten logos with hidden messages you might not have known. Let’s take an in-depth look at these logo designs.
1. FedEX Logo
FedEx’s logo is a great example of a forward-looking company. The white space in between the letters ‘E” and ‘X’ creates an arrow that signifies that they are moving ahead. While the logo might not be obvious, everyone is able to see it whenever it occurs.
2. Logos for the Pittsburgh Zoo and PPG Aquarium
This logo features a gorilla on one side and a Lion on the other. At the bottom, you will see fishes and aquarium fishes which clearly indicate the logo’s meaning.
3. The Eight Logo
Each letter in this logo design is made by combining parts of the number “8”. This image shows the amazing design that was engraved onto it.
4. Amazon.com
Did you notice the Amazon logo’s arrow pointing from “A” to “Z?” This thought is part of Amazon’s logo design. However, other people may see the sign as a smiley face.
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Canadian Railway has an interesting logo, called “Via”. Notice the space between “V”, “I” and “A” to see parallel lines that represent railway tracks. This design is simple but effective.
6. Baskin-Robbins logo
You can see that the Baskin-Robbins logo has two letters. The letters ‘B’ and ‘R’ represent two different colors: blue and pink. If you focus only on the pink section, the number 31 will appear. This denotes how many flavors of ice cream the company offers.
7. Logo for Mosleep
In the Mosleep graphic, the letter “M” is shaped like a bed and it conveys clearly the brand’s message.
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Another logo uses negative space creatively. The iconic New York skyline can be seen between the Giraffes’ tall legs.
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The NBC logo is a white-colored peacock with five colored feathers. Each division represents NBC’s color. The logo features a peacock looking towards the right. This denotes that the peacock looks ahead or forward.
10. Spartan Golf Club
It appears that the logo is a driver who’s just completed his drive. If you look closely at the side profile, you’ll see the helmet of a Spartan soldier. It works very well in this logo’s dual symbolism.