Understanding the dating process will help you better understand how to sell. This is why many salespeople have repeat customers and don’t have to make cold calls. Let’s have a closer look.
The following are steps to help you get started with your dating journey.
Introduction or First Meeting
-Second Meeting
Meet up and get to know your fellow human beings
First date or social event
-Second Date Another Social Gathering
Romantic movie or dinner
-Several more dates
Meet the Parents
Pop the question
-Engagement Period
-Marriage
It is likely that your proposal will be denied if it’s made on the first meeting. To have a happy relationship, there is a process.
Here’s a look at the typical selling process.
-Cold Call
Second cold call
Business meeting/event
Refer a friend or make a warm call
-Testimonials
Demonstration
Present to decision-makers
-Close
Cold calling your prospect and asking them to purchase will result in rejection.
Note down all the steps in your sales process, and be sure to follow them. You have a better chance of closing the sale if you include more steps.
The most effective sales tool that you can use is relationship selling. All the closings, trials closes and persuasive methods are overrated. Your client will be more likely to return business if you have a good relationship.
This is how to create a relationship.
You need to find common ground. It doesn’t have to be something that is too close. Below are some relationships that sell…
Cards for birthdays
-Golf
-Bowling
-Hunting
-Fishing
Personal collections include stamps and golf balls as well as pictures, stamps, card, figures, etc.
Pictures
-Kids
Grandchildren
-Dancing
-Biking
-Hiking
-Weight loss
You should see the point. Find something you can relate to and then go further. Discuss fishing tips and diets, then add a new golf ball to the collection.
While it is not easy to make this happen, clients are more likely to purchase from somebody they feel good about and can trust. This is best achieved by finding common ground with them and relating to them.
Once the sale has been closed, keep in touch at least once every 90 days with your client. To ask them how they are doing, send an e-mail. This is a common mistake by salespeople who will just return to their customers when they renew.
Selling relationships is an ultimate way to generate referrals and renewals.
Your client will want to do business with somebody who truly cares. You must also care about the company if you truly care about your client. Go get em!