Every man should have a wardrobe that includes dress shirts. You can wear dress shirts almost everywhere, at any hour of the day. If you plan on getting a dress shirt, consider purchasing a Brioni shirtAdd some style to your closet. Brioni: Why? Brioni is considered one of the most respected names in the fashion world. But, you need to understand Brioni’s philosophy and history to appreciate it.
In the middle of WWII-ravaged Italy, in 1945, Brioni founded the house. After the Second World War, the country was devastated. There were many thousands without homes and the economy was in ruins. There was no way to rebuild the nation and there were many problems with government.
Two young Italian men made the decision to start a fashion store in that era. Brioni’s name was selected in part to represent what life looked like prior to the war, and how it might be now. Italians wanted to be able to see the best of modern life, and the possibilities of it again.
Brioni was a popular spot for the wealthy and famous, as it was known to them. This was the very best of what life could offer. Brioni is the epitome of the finest in everything, including golf and polo. When Brioni was mentioned, the two men wanted customers to remember this.
Nazareno Fonticoli, Gaetano Svini started the house. These two men contributed very diverse contributions to this company. Fonticoli was an expert tailor. His hands would take the majority of the labor. Savini managed the marketing side of the partnership. Savini was an entrepreneur, but also a skilled player. His contacts and strategies were appealing to society’s upper crust.
Two men quickly realized that they had to stand out from other fashion houses in order to make it big. Not only would they need to make a great product but also appeal to a larger audience. Brioni wanted to conquer America because they had the money.
They also recognized that the market was highly competitive and they needed to be successful. The war ended with very few people able to afford designer clothes. They had to have the best clothing if they were to be competitive. They did.
The product was not just appealing to North American consumers, as evidenced by the many Hollywood stars who were part of the client list. The clothes they created were admired by politicians from all walks of society. This level of sophistication and quality has been maintained by Brioni’s house in fashion. You can see examples of Brioni tailoring by looking at Donald Trump and Luciano Pavarotti.
A Brioni is a must-have for men who want the best clothes.